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Chocodate Dubai Duty Free Promotion Winners Announced

Five Lucky Winners receive a return flight to a destination of their choice anywhere around the world as part of two-months promotion on Chocodate™ Dubai-branded boxes at the Dubai Duty Free


Dubai, UAE – August x, 2013 – Thousands of travellers passing through Dubai Duty Free stores sampled and picked up promotional gold boxes of Chocodate™ - the first chocolate-coated date brand in the region, considered a national product of Dubai and sold across the globe. The promotion was part of an exclusive partnership with the Dubai Duty Free where the highest number of Chocodate boxes are sold each year.


Participants were invited to enter the coupon numbers, found inside the Dubai-branded gold boxes, along with their personal details on the Chocodate™ website – - in order to qualify for the draw which saw hundreds of daily entries across the last two months. The draw was conducted by Dubai Duty Free’s Executive Vice Chairman, Colm McLoughlin, Sharon Beecham – Manager Purchasing & Research and Notions Group Sales & Trade Marketing Director Christian Bilodeau who announced the names of the five winners as Chan Fuan Cheang (coupon number CH0019442), Harris Zaheer (coupon number CH00114128), Muhamad Fadlie (coupon number CH00111488), Olga Skvortsova (coupon number CH0011309) and Jieming Lian (coupon number CH00110774) who were amongst the lucky winners to receive a return flight to a destination of their choice anywhere around the world.

“We received tremendous feedback on this promotion from people of multiple nationalities both residents and tourists expressing their love for Chocodate,” said Razan Al Masri, Director Communication & Development for Chocodate™ manufacturer Notions Group, “We strongly believe in engaging with our customers who have made our brand what it is today and continuously launch such activities that help our loyal customers enjoy our products a little more. The platform given to us by the Dubai Duty Free helped us further reinforce our standing as a unique product of Dubai to the millions of travellers going through on a daily basis.”


The promotion saw an increase of 73% in Chocodate™ sales, a true reflection of the popularity of this delicacy of barely 43 calories per serving.


Dubai based Chocodate™ brand was transformed into a global brand over the past two decades since its introduction by Notions Group. Produced at a state-of-the-art facility in the heart of Dubai, the brand is a direct reflection of successful entrepreneur-friendly environment created in the UAE. The outstanding demand for Chocodate™ has been a true testimony to the product’s success beyond the Middle East where dates are a traditional dessert. “We take great pride in this unique product that my father created twenty years ago and are thrilled to see it reach customers all over the world who have become loyal consumers actively talking about it through social media and expressing their love for our products,” adds Al Masri.


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About Notions Group

Notions Group was founded in Dubai in 2008 as the holding group for Dubai-based chocolate factory La Ronda established in 1990 and Saudi-based savoury snacks factory Star Foods launched in 1991. Today, Notions Group has grown to be one of the most established confectionary and savoury manufacturers of some of the region’s most unique products such as the trademarked Chocodate™. Also specialized in marketing its unique range, Notions Group exports its high-quality products to distributors in more than 40 countries worldwide and to individual consumers all over the world through FedEx. With a brand new production facility in Dubai set for completion in Q4 of 2013, Notions Group operates state-of-the-art technology under international hygienic conditions and standards to offer a variety of gourmet chocolates and diverse range of chips, crisps, and other savoury snacks. Powered by a team of 300 people, Notions Group brands have become household names in the region thanks to on-going innovation to offer natural products to its growing customer base in the region and the world. 



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