Company Profile
Notions Group is a dynamic group of companies innovating, manufacturing, marketing and distributing brands that our consumers have grown to love. Headquartered in the ever-changing city of Dubai, we focus on building confectionary, date and snack brands that reflect both heritage and modernity. The journey started in 1992 when our CEO, Fawaz Masri created Dubai’s original guilt-free Chocodate, which has become the chosen healthy & delicious treat for enlightened consumers globally.
Notions Group is built on two pillars
La Ronda
a Dubai based chocolate factory specialized in producing and distributing FMCG & gourmet Chocodate, chocolate & date brands using the latest state-of-the-art technology all under internationally accredited hygienic standards.
Star Foods
a Saudi-based savory snacks factory manufacturing a variety of chips, crisps and other snacks using leading technologies in the most efficiency, industrial and sustainable methods.
Our roots lie in the Middle East but our vision spans globally. The group was founded with the aim of crafting unique delicacies and creating unforgettable moments through our iconic brands for people of all ages and nationalities. Today we are expanding our world through continuous research, adding new categories and customers without losing sight of what makes us unique along with our vision that has always revolved around our consumers. We pride ourselves as the preferred private label partner of choice for many global powerhouses such as Mars, Carrefour, Lulu, Aldi, Burj Khalifa, Harrods and counting.
As a family run business, we focus on nurturing long term partnerships with our suppliers, clients and employees. With a relentless focus on quality, innovation and detail we’re able to pursue our never-ending mission of creating value for our consumers.
Leadership Team
Fawaz Al-Masri
Founder & CEO
Razan Al-Masri
Chief Business Development Officer Notions Global
Omar-Al-Masri
Cheif Operating Officer Notions Global
Hazem Al Masri
Operations Manager, Snacks Division
Corporate Values
Our brands combine superior Notions of the world; so do the principles we live by
For a model that has worked so well with many of our products, we use the same equation to form our corporate values.
Reason and Passion
Passion is the force that drives us; reason is what steers our endeavours. We put our hearts and our minds in every little detail of the business to achieve the best results. We are passionate about our brands, our products, our customers, and our people, because they are the reason we are here, and that is what makes us successful.
Tradition and Modernity
Driven by the values of our ancestors; acquainted with the innovations of the future. Taking the old and making it new is a signature feature of many of Notions products; our company takes what has been good for years and makes it better with a modern twist. We also continue to follow traditional values as we stay on the cutting edge of technology and place innovation at the centre of everything we do.
Family and Community
Our enterprise is governed by family values, for the benefit of the community in which we serve. Notions is a family-run business that prides itself on making the business a home. Each and every member of the team plays an important part and we build their motivation by encouraging trust, stability, creativity and spontaneity. As part of a community, our combined efforts are motivated by offering only the best to our clients.
Vision and Focus
Our vision is broad, but our focus is narrow. It is our mutual goal to make our products the preferred choice in the world; we remain focused on developing our corporate identity in a way that will lead us there. We decide who and what we serve, because instead of being everything to everybody, we would rather be something special to somebody. This is what keeps us dedicated to what is really important, and directs our efforts as we get there.
Excellence and Satisfaction
The continued provision of excellence stems from satisfaction. In order to guarantee excellence, it starts with the satisfaction of our employees. This is why we work on keeping open communication between management and staff while encouraging progress through training and continuous education. We also follow the same with our customers, by listening to their suggestions to make improvements were possible and necessary.
Notions Group is a dynamic group of companies innovating, manufacturing marketing and distributing brands that our consumers have grown to love. Headquartered in the ever-changing city of Dubai, we focus on building confectionary, date and snack brands that reflect both heritage and modernity.
