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Dubai-made Chocodate Celebrates 21 Years of Sweet Business at Dubai Duty Free

Dubai, UAE –Notions Group, one of the fastest growing food manufacturers in the Middle East region commemoratedjust over two decades of production of its signature brand Chocodate™, the guilt-free Arabian delicacy at one of the most symbolic locations for the brand: the Dubai Duty Free, where it has been on sale since 1994.


“Our longstanding partnership with Dubai Duty Free truly epitomizes our journey here in Dubai which began more than two decades ago,” said company Founder & CEO FawazMasri, “I could not be more proud of my team and our partners without whom this success would have never been possible; We look forward to many more years of business and mutual success for all.”


Today, Chocodate™ is considered one of the top 10 performing brands in a confectionary category it actually created.  Produced at Notions Group’s factory in Dubai Investment Park, the brand has become synonymous with Dubai where more than 6.5 million units are sold each year at touristic landmarks such as BurjKhalifa and Dubai Duty Free. Beyond the high demand for the brand in the UAE, the company has seen tremendous growth over recent years both regionally and globally with distribution currently channeled to 50 some markets worldwide through partnerships with some of the biggest retailers in the business.


“Given the mass appeal of our brand to tourists, Dubai Duty Free proved to be an ideal partner that enabled us to showcase our products in the best light possible. Their ongoing support and involvement in the progress of our brand has been integral to our success so far and culminates into one of the highest performing distribution points for Chocodate™ globally. This has been confirmed time and again with airport outlets consistently registering our highest turnover to date,” added Masri.


Also sold through an online store powered by a partnership with FedEx, Notions Group has gone to every length in order to meet the continuously growing demand for its quality treats. Its state-of-the-art chocolate factory churns out a variety of confectionary products estimated at some 5,000 metric tons each year, all of which are produced under the highest international quality standards.


About Notions Group

Notions Group was founded in Dubai in 2008 as the holding group for Dubai-based chocolate factory La Ronda established in 1990 and Saudi-based savory snacks factory Star Foods launched in 1991. Today, Notions Group has grown to be one of the most established confectionary and savory manufacturers of some of the region’s most unique products such as the trademarked Chocodate™. Also specialized in marketing its unique range, Notions Group exports its high-quality products to distributors in more than 50 countries worldwide and to individual consumers all over the world through FedEx. With a brand new production facility in Dubai completed in Q1 of 2014, Notions Group operates state-of-the-art technology under international hygienic conditions and standards to offer a variety of gourmet chocolates and diverse range of chips, crisps, and other savory snacks. Powered by a team of 400 people, Notions Group brands have become household names in the region thanks to on-going innovation to offer natural products to its growing customer base in the region and the world. 


About Chocodate

Chocodate was envisioned in 1992 by FawazMasri - Founder and CEO of Notions Group; one of the largest confectionary and savory manufacturers in the Middle East. His vision was to create a uniquetreat that would be craved by chocolate lovers in all corners of the globe. The little bite-sized delicacy he came up with combined nature’s best dates and almonds under a delicious coat of some of the finest European chocolate. Chocodate’s distinct taste has helped it become one of the most popular and globally recognized brands around the region and the world.


About Dubai Duty Free



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