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Notions Group Branches out into the Americas Through Ziyad Brothers Deal

Dubai, UAE – Notions Group, one of the fastest growing food manufacturers in the Middle East region announced that Ziyad Brothers, one of the largest importers & distributers of Mediterranean/Middle Eastern foods in North America, has added its signature brand, Chocodate™ the guilt-free Arabian delicacy - made in Dubai - to its grand portfolio of brands that include Kraft and Nestlé.

The deal which comes to fruition in response to growing global demand for the Chocodate™ brand marks Notions Group’s entry into the US market and will see a product that has become synonymous with Dubai, make its way to fans across North America.

“We are very excited about this agreement and strongly believe Ziyad Brothers is the right partner to help us present our brand to the right audiences,” commented Notions Group Founder & CEO, Fawaz Masri, “We had held off on entering the USA until we found the right partner with an established track record such as Ziyad Brothers. We look forward to many years of business and mutual success for all.”


The Ziyad Brothers partnership will revolve around distributing to the core ethnic arena, as well as developing distribution to mass market supermarkets across North America; “Our customers have become accustomed to high-quality products imported from all parts of the Middle East and it gives us great pleasure to add this signature brand to our portfolio,” affirmed Nassem Ziyad , Ziyad Brothers, General Manager.

Distributed in more than 50 countries around the world and sold individually to consumers through an alliance with FedEx, Chocodate™ is slowly becoming a global brand sought out by consumers across the globe.

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About Notions Group

Notions Group was founded in Dubai in 2008 as the holding group for Dubai-based chocolate factory La Ronda established in 1990 and Saudi-based savory snacks factory Star Foods launched in 1991. Today, Notions Group has grown to be one of the most established confectionary and savory manufacturers of some of the region’s most unique products such as the trademarked Chocodate™. Also specialized in marketing its unique range, Notions Group exports its high-quality products to distributors in more than 50 countries worldwide and to individual consumers all over the world through FedEx. With a brand new production facility in Dubai completed in Q1 of 2014, Notions Group operates state-of-the-art technology under international hygienic conditions and standards to offer a variety of gourmet chocolates and diverse range of chips, crisps, and other savory snacks. Powered by a team of 400 people, Notions Group brands have become household names in the region thanks to on-going innovation to offer natural products to its growing customer base in the region and the world. 


About Ziyad Brothers

Ziyad Brothers was founded in 1966, and is the largest and fastest growing importer of Mediterranean Middle Eastern products in North America.  Over the last few decades, Ziyad Brothers focused on the acquisition of products from all over the world including Nestlé and Kraft, and thanks to a strong sales and marketing team, managed to grow its operation into 48 states and six countries, including Canada and Mexico.


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