chocodate in the news

stay updated!
Notions Group Officially Kicks Off Distribution in TESCO

Group Ships More Than Two Million Pieces of Chocodate to Growing UK Customer Base

Dubai, UAE –Dubai-based food manufacturer Notions Group formalized its distribution deal with retail giant TESCO this quarter to sell its star productChocodate™- the guilt-free Arabian delicacy–in all ofits UK stores.

TESCO,the second-largest retailer in the world and the market leader in the UK with more than 30% market share, has registered sales of more than 150,000 boxes of Chocodate™ during the launch phase alone. It expects further sales growth once distribution of Chocodate™ has extended to all of its stores across the UK by Christmas of this year.

The dealwhich includes three of the Exclusive Chocodate™ lines that combine dates with chocolates and almonds, marks Notions Group’s eighth international market entry this year leaving the distribution team with the task of closingoff two more such contracts with large retailers and distributors around the world – as part of a target of 10 market entries set by company Founder and CEO, FawazMasri who confirmed a significant rise in demand for Chocodate™ in global markets.



Fawaz explained that over the last few years, the group mobilized a strong global export team to help solidify connections with retailers the world over, “This was part of my vision for the Chocodate™ brand from the beginning and it makes me proud to see the growing number of consumers and retailers who equally believe in our product which is made right here in Dubai. We are very pleasedwith our partnership with TESCO and are confident that the transparency and business ethic of both teams will only reap positive results for all.”

The company also completed major expansion efforts to its regional operation to maximize its output and production capacity and in turn meet the growing demand for its high-quality products. 

Distributed in more than 50 countries around the world and sold individually to consumers through an alliance with FedEx, Chocodate™ is slowly becoming a global brand sought out by consumers across the globe.

- Ends -

About Notions Group

Notions Group was founded in Dubai in 2008 as the holding group for Dubai-based chocolate factory La Ronda established in 1990 and Saudi-based savory snacks factory Star Foods launched in 1991. Today, Notions Group has grown to be one of the most established confectionary and savory manufacturers of some of the region’s most unique products such as the trademarked Chocodate™ which successfully combined dates with chocolate. Also specialized in marketing its unique range, Notions Group exports its high-quality products to distributors in more than 50 countries worldwide and to individual consumers all over the world through FedEx. With a brand new production facility in Dubai completed in Q1 of 2014, Notions Group operates state-of-the-art technology under international hygienic conditions and standards to offer a variety of gourmet chocolates and diverse range of chips, crisps, and other savory snacks. Powered by a team of 400 people, Notions Group brands have become household names in the region thanks to on-going innovation to offer natural products to its growing customer base in the region and the world. 


For more information on Notions Group, its subsidiaries and products, please log on to or contact